The Pioneer Woman

Project Overview

Project Description

After our first redesign of Food Network star Ree Drummond’s blog, she came back to us asking for another redesign and a migration to WordPress VIP. As a Featured VIP Partner, we can work closely with Automattic to convert a multisite platform into a single site. We also created an intuitive mobile-first design. We focused on improving the publishing experience for Ree and creating better connections between content, so more related content could be surfaced to Ree’s loyal fans. We managed the migration of thousands of posts and eight million comments to the VIP platform. Feedback from readers was overwhelmingly positive, and Ree continues to be both a pop cultural icon and one of our favorite clients.

At a Glance

The Voce Platforms team has worked with The Pioneer Woman, Ree Drummond, for the better part of the last decade, redesigning her site several times and refreshing backend architecture to connect related content more efficiently. Ree is our favorite kind of client, one who knows what she wants and provides us with a clear blueprint of where to go, but also leaves room for us to bring our original thinking to the project.

29% Decrease in Average Bounce Rate for Primary Landing Pages Across All Device Types

*33% Decrease Singling Out Mobile Devices

Interested in working with us?

Whether you’re a publisher needing Strategy support, looking to move to WordPress, want to enhance your WordPress site, or just have an interesting idea you need brought to life, we’d love to hear from you.