Porter Novelli, Voce’s parent agency, needed a website that reflected its current messaging and global presence. The local offices in countries around the world had little to no profile and the site was simply out of date.
Through competitive analysis, stakeholder interviews and an extensive information architecture review, we produced a wordPress-based platform that allowed for offices around the world to have an active voice as well as a quality presentation for all Porter Novelli updates and information. The responsive site not only significantly improved the Porter Novelli website but did so in a way that works across devices. By emphasizing large, striking visuals against a white background we gave the site an energetic personality that creates a big impact on visitors. The office pages, combined with new displays for case studies and an stand-alone Newsroom made it a one-stop shop for all things Porter Novelli.
At a Glance
It’s not often we get to help our own cause, but the work the Voce Platforms team did on the Porter Novelli site was just such an occasion as it allowed us to help present our parent agency in the best possible light with a fresh, modern website.
Our focus was on two things: First, we needed a design that helped the agency branding pop off the page. Second, we needed to bring the worldwide offices to the forefront. Through a combination of our design and development skills we were able to accomplish both those goals.
The responsive site not only significantly improved the Porter Novelli website but did so in a way that works across devices
Interested in working with us?
Whether you’re a publisher needing Strategy support, looking to move to WordPress, want to enhance your WordPress site, or just have an interesting idea you need brought to life, we’d love to hear from you.