HBR needed an easy-to-use tool for its editorial staff that would facilitate online publication of content originally produced for print. While WordPress was an attractive option, HBR did not want to move away from its current toolset.
HBR brought in our team to develop a solution that used WordPress as the middle-man, converting material from the print production system to the one for web publishing. We developed extensions that took the raw output of one system and converted it into output that was more standard for WordPress to use and store. Finally, we created an API allowing WordPress to convert content into an XML used by the front-end publishing system. By integrating WordPress as the new editorial platform into its current publishing systems, HBR was able to take a step towards a web-first publishing model without making a huge investment in replacing their current architecture.
By integrating WordPress as the new editorial platform into its current publishing systems, HBR was able to take a step towards a web-first publishing model without making a huge investment in replacing their current architecture.
At a Glance
Creativity often thrives within constraints; this project is a great example. In order to optimize cross-media publishing while using two legacy systems, the Voce Platforms team had to get creative.
Our WordPress expertise was the key to a solution. WordPress is flexible and scalable enough that we could put it between two legacy systems and make it the connective tissue between print and online publishing.
Interested in working with us?
Whether you’re a publisher needing Strategy support, looking to move to WordPress, want to enhance your WordPress site, or just have an interesting idea you need brought to life, we’d love to hear from you.